company website

What to Look for on a Company Website Before Your Job Interview

Doing your homework before a job interview can be the difference between a forgettable conversation and a standout impression. And where better to start than the company’s own website?

Here are the key things you should be looking for—and why they matter:

  1. About Us Page: Understand the Big Picture

This is where the company tells its story—who they are, what they do, and why they exist. Pay attention to the mission, values, and history. If they talk a lot about “innovation,” “community,” or “growth,” these are clues about their culture and what they care about in a team member.

Interview tip: Mention how their mission aligns with your own values or goals.

  1. Services or Products: Know What They Actually Do

Make sure you can confidently describe what the company offers—whether it’s a product, a service, or both. If they’re in a niche industry, this research is crucial so you don’t look unprepared or confused in the interview.

Interview tip: Be ready to say how your skills could support or improve their offering.

  1. Careers Page: Spot the Language and Culture

If they have a dedicated careers or “Work With Us” page, read it closely. It often includes insights into company culture, benefits, employee testimonials, and what they look for in new hires.

Interview tip: Mirror their tone—if they value “initiative” or “team spirit,” reflect that in your answers.

  1. News or Blog Section: Find Their Latest Wins

See if they’ve posted recent company updates, events, awards, or innovations. These nuggets show that you’re up to date and genuinely interested in their progress.

Interview tip: Mention something recent you saw on their site and why it stood out to you.

  1. Client or Partner List: Who Do They Work With?

This tells you the scale and scope of their work. Recognising any big-name clients or industries they serve can help you frame your answers more strategically.

Final Thought: A quick scroll through a website can give you a competitive edge. It shows preparation, interest, and effort—all traits employers love. Don’t stop at Googling the company. Dig into their site and walk into your interview informed, confident, and ready to connect.

Need help preparing for an interview? Get in touch with our recruitment team today on info@optimalrecruitment.com.au or 02 8416 4181.  We can help you research, rehearse, and land the role with confidence.