Chat GPT


Unless you’ve been living under a rock for the last six months, you’ll have heard of ChatGPT. But have you actually used it in your business? Launched in November last year, ChatGPT (or Chat Generative Pre-Trained Transformer in full) is a chatbot developed by AI research company, Open AI. Like the chatbots commonly found on eCommerce and banking websites, ChatGPT is capable of understanding and responding to customer enquiries. What makes ChatGPT different is its ability to generate complex, natural-sounding content and admit when it has made a mistake. It is currently free for users, (although there is also a paid version ChatGPT Plus). All you need is an email account and password and you’re ready to go.

Here are three ways to use ChatGPT in your business.

Customer Support

Using ChatGPT for customer support can improve response times and provide immediate assistance to customers. ChatGPT can answer FAQs, provide basic troubleshooting assistance, guide customers through processes, offer product recommendations, and more. You can choose to integrate the chatbot on your website’s chat widget, a dedicated support page, or even a messaging app. Yes, this is where things get techy! To get started, you’ll need an API key from Open AI. Once the API is in place, you can customise ChatGPT to suit your business and customer needs.

Lead Generation

Using ChatGPT is an innovative way to engage potential customers and gather valuable information for your sales & marketing initiatives. Again, you’ll need to decide where best to deploy it. Options include your website’s landing pages, during events, or on social media. By creating compelling chat scripts, you’ll encourage users to engage with the chatbot, where you can capture lead information. You can integrate the ChatGPT API to power the interactive chat experience, then add lead capture forms into the chat flow to gather relevant details.

Content Creation

ChatGPT can be used to generate all sorts of content: blog posts, social media content, product descriptions and email drafts, to name a few. You can use the ChatGPT API on your platform or application and then fine tune it to suit your needs. To help guide the content generation process, you’ll need to create clear, specific prompts. For this section of the blog, we asked the chatbot “How to use ChatGPT for content generation.” It returned no fewer than 12 points, from defining content objectives through to using ChatGPT for SEO optimisation.


While there’s no doubt that ChatGPT is a clever, versatile tool, it’s important to be aware of some of its drawbacks.

  • Content generated by ChatGPT has been criticised for being too wordy, unnatural sounding and lacking in expression; it may also be irrelevant
  • Essays created by ChatGPT can lack the unique insights that human experience and perceptions provide
  • The chatbot can make mistakes – what you take for factual information may be a bunch of untruths
  • You need to be aware of potential plagiarism and copyright infringements when using ChatGPT

We’ll end with this piece of advice provided by ChatGPT in its response to one of our prompts:

“The key is to use ChatGPT as a supportive tool to enhance your business offerings and provide a better overall experience for your users.”

In other words, it’s a valuable resource but you decide how best to use it.

The Optimal Recruitment team is powered by humans, not AI. Contact us today to discuss your recruitment needs on or 02 8416 4181.